Campaign 2010

We've move into election mode in the Risk house--every summer, we start plotting and planning our strategy and then we run through a variety of different logos with associated themes with focus groups (usually we'll find our focus group in the various friends over during the summer). Once we're good with what it looks like, we'll brand the entire campaign, from posters to the speech he'll give. Oh--and buttons. Did I mention those? This year, we've made over a thousand buttons to hand out at the schools.
Reagan is running for president and Tre' is running for vice-president in their middle school. Madi is running for vice president at her elementary school.
Reagan and Madi both liked the same theme--there have been a lot of discussions at their school between different groups of students (English vs. Spanish, etc.). They wanted to find a way to use all the different languages to say that everyone could like a candidate. We didn't want to limit it to just English and Spanish, so we went through a variety of languages (English, French, German, Russian, Mandarin, and Spanish). To honor Madi and her love for animals, we chose dogs from all the different countries. For the buttons, each button has one of the dogs and the phrase "I like Madi (or Reagan)" in the associated language. (At least I HOPE the button says that. I was relying on the translator that was in Word. As long as it doesn't say "Eat at Joe's", we'll be fine.) You can see their posters above--with the pronunciations for each phrase. We'll see how it works out.